CITIBIKE | UNLOCK A BIKE. UNLOCK NEW YORK.
After the global financial meltdown, Citi needed a progressive idea to win back the hearts and minds of New Yorkers. The answer? Citibike. My team and I developed and implemented the launch campaign and app for Citibike.
Awards:
One Show – Gold (Product Integration)
One Show – Silver (Use Of Technology)
One Show – Bronze (Integrated Branding), Webby – Finalist (App)
Mashy – Gold (App), Effie – Silver (Good Works)
Role: Sr. Art Director
Agency: Publicis Groupe