CITIBIKE | UNLOCK A BIKE. UNLOCK MIAMI.
Following the successful launch of the Citibikes in NY, Citibank expanded the bike program to Miami. Phase 1 of the project included South Beach and downtown areas. Having that in mind, we developed an Art Deco travel poster-inspired campaign.
To deliver on the tagline “ Unlock a bike. Unlock Miami.” we developed illustrations for a few biking scenarios:
• Going to work - high-rises from downtown.
• Exploring the city - art deco architecture.
• Enjoying the weekend - the beach.
Role: Sr. Art Director
Illustrator: Pietari Posti
Agency: Publicis Groupe