HORNITOS TEQUILA | COWBOYRITA
When Hornitos Tequila partnered with the Dallas Cowboys and became the official Margarita liquor sold in the stadium, we created the CowboyRita. Piggybacking on the “Mischieve” campaign Hornitos had at the time, Rita went around the stadium, making trouble for the opposite team.
Compillation of videos developed to be shown in-stadium, with no sound.
Role: Art Director
Agency: The Brooklyn Brothers