Packaging, branding, and art direction for a premium protein bar. The project focused on emphasizing the use of real, high-quality ingredients while maintaining a vibrant yet sophisticated design. The goal was to create a visual identity that reflects the product's commitment to premium quality and natural ingredients.
Animation & primary flavor cue.
Photography style guide:
Feel good portraits.
Photography style guide:
Flavor cues.
Social content non-lifestyle and lifestyle examples.
Social content to announce winning the chef’s best award.
Website:
Role: Sr. Creative Lead
Agency: The Bountiful Company